The four exhibitions of the China Play Association in 2023 grandly opened, and the first day was exciting!

On October 17, 2023, the 21st CTE China Toy Exhibition, CLE China Authorization Exhibition, CKE China Baby and Child Products Exhibition, and CPE China Early Childhood Education Exhibition ( The Fourth Exhibition of the China Play Association) opened grandly at the Shanghai New International Expo Center.
As one of the key activities of the 2023 Shanghai Embrace Progress launch season, CLE’s first Creative Quality Life Festival and China Play Association’s fourth exhibition, with the theme of “sharing cross-border resources and leading innovation trends”, brought together more than 30 countries and regions around the world and 20 domestic There are 2,503 exhibitors from the main production areas of large toys and baby products, bringing 5,212 brands and 2,240 global genuine IPs to the exhibition, covering the entire Shanghai New International Expo Center and three newly built outdoor pavilions. The exhibition scale is 230,000 square meters. Reaching a new record high, the bustling audience inside and outside the exhibition hall vividly demonstrated the strong development resilience of the industry, releasing stronger trade vitality and consumption momentum in new development opportunities.

1. On the first day of the launch, crowds surged and tens of thousands of merchants gathered at an unprecedented event.

Buyers, traders and exhibition groups from all over the world came to the scene with full enthusiasm to see trends, find resources, select new products, expand channels and discuss cooperation. Everyone is looking forward to leveraging the international and professional platform of China Players Association’s four exhibitions to connect global resources and further open up the market.

2. Complete categories of brands gathered together, trending new products launched in one stop
The four exhibitions of the China Players Association have distinctive features, a complete industrial chain, complete categories, mutual borrowing, and resource sharing. 5,212 brands gathered together, and 2,240 global genuine IPs were on display. It was a dazzling display.
Famous international brands and international exhibition groups appeared together, such as LEGO, BANDAI, TAKARA TOMY, Spin Master, Playmobil, ZURU, BRIO, Sylvania, Thinkfun, Ruixi, HABA, Cybex, Combi , Britax, Stokke, Joie, Nuna, OKBABY, Aiwohua and other leading brands of toys, trendy toys, baby products, etc. will exclusively participate in the exhibition, bringing diversified experiences and promoting international exchanges and interactions.
More than 20 toy and baby products industry clusters from Dongguan, Shenzhen and Chenghai in Guangdong, Ningbo, Yunhe and Yongjia in Zhejiang and Ankang in Shaanxi were unveiled to showcase and promote the advantages of local characteristic industrial clusters. Domestic leading companies, such as Aofei, Xinghui, Muwanshijia, Milu, Brooke, Meile Childhood, Kayou, Bangbao, Enlightenment, Senbao, Yijialin, Aojier, Weishi, etc. have brought Specializing in new trends and new products.
Specialized in new exhibition halls and display areas, displaying the latest consumer trends and the latest featured products. For the first time, the "CTE Trend and Collectible Toy Theme Hall" has been created to lead global cultural trends, with multiple display areas for IP authorized products, new products from CSI certified suppliers, STEAM certified toys, 2024 trend products, 2023 upgrades and innovative products.

3. Cultural empowerment leads consumption, cross-border integration and multi-dimensional development
Based on China Players Association's 15 years of deep exploration in the field of brand licensing, it has successfully created Asia's largest "China International" licensing exhibition and the only one approved by the Ministry of Commerce. CLE China Licensing Exhibition has become the first choice for many domestic and foreign leading brands to expand the Chinese market, bringing together 2240 Each global genuine IP resource builds a precise docking platform for IP authorization and cross-border cooperation between authorized enterprises, and promotes the two-way empowerment of cultural creativity and the real economy.
Well-known IPs from all categories will be exclusively present at the exhibition. It brings together 11 major categories of IP including cartoons and animation, art and culture (including museums), film and television variety shows, electronic games, portraits, online literature, books and music, fashion, corporate brands, sports, and school celebrities to help the audience understand one-stop Industry trends and accurate docking of your favorite IPs.
Minions, Transformers, Peppa Pig, Barbie, Pokémon, Ultraman, Anpanman, Hello Kitty, Paramount, NBA, LINE FRIENDS, Legendary Pictures, Doraemon, Snoopy, Teletubbies, B.Duck, NetEase Games, Honor of Kings, Super Wings, Bears, Pigman, Havoc in Heaven, Kakao Friends, ZANMANG LOOPY and other well-known domestic and foreign brands
The IP Unbounded characteristic exhibition area focuses on the cutting-edge trends of IP. Domestic cultural and museum institutions/IPs such as the Palace Museum, National Museum of China, China Cultural Relics Exchange Center, and Dunhuang Academy, and international cultural and museum institutions such as the British Museum, New York Metropolitan Museum of Art, and V&A Museum will appear in the art and museum area. Dozens of institutions/IPs such as Bubble Mart, 52TOYS, and Chengshi Toys are on display in the trendy play area. Dozens of institutions/IPs including NetEase Games, Honor of Kings, Plants vs. Zombies, Magic Domain, NBA, Barcelona, Inter Milan, Atletico Madrid Football Club, and the French National Football Team appeared in the game/sports area. Dozens of institutions/IPs, including China Aerospace·Space Innovation, China Aerospace·Shenzhou Media, and AVIC Global, appeared in the “Great Powers and Important Weapons” Science and Industry/National Trend Zone.
Leading the new trend of cultural consumption and launching the CLE Creative Quality Life Festival. In the context of expanding domestic demand and promoting consumption, CLE China Licensing Exhibition takes cultural empowerment as its core and the theme of "IP Unbounded Empowerment" to innovate consumption scenarios, expand new consumption space, create new consumption scenarios, and enrich consumption experience. Lead and create new market demands with high-quality supply.
China Players Association has joined forces with member companies Universal Pictures, Bubble Mart, and Aofei Entertainment to create a new cultural and creative immersive consumption scene in Pudong Kerry City, linking culturally creative IP-themed consumption scenes of food, clothing, housing, transportation, and play, and enriching consumer experience activities.
The China Game Association joins hands with Tmall to create an online fun season, with Shi Wanwan and other leading Taobao anchors live broadcasting and shopping exhibitions for fun experiences; working together to get "fun" IP-licensed trendy products for online and offline interaction; Aliyu has united 77 IP-themed stores to bring consumers a new consumption feast of IP and promote in-depth linkage between IP authorization, authorized enterprises and platforms. Let IP circle culture interact and dialogue with consumers, let cross-border traffic help consumption transformation, and let culture empower new consumption.

4. Quality parenting consumption guidance to create a beautiful parenting scene
For the first time, Hall W1 of CKE China Baby Products Exhibition has set up a quality parenting 365 mother's laboratory and an immersive experience scene, "Scientific Selection Sharing" + "Product Scenario Display" + "Pregnant Mother Interactive Experience" to solve the confusion of selecting parenting products in one stop , leading the consumption of quality child care.

5. big names gather together to collide ideas, accurately connect and deepen cooperation
Under the "double reduction" policy environment, the importance of family education, quality education, and entertaining education has become increasingly prominent, focusing on new needs under the new situation. During the CPE China Preschool Education Exhibition, it focused on hot areas such as daycare, steam education, and nature education, linked resources from all parties in the industry chain, and invited 100+ top expert resources in the field of daycare/preschool education from daycare centers, early childhood education institutions, and brands. More than 2,000 decision-makers, including business operators, distributors, and retailers, attended the meeting to share cutting-edge concepts of child care, help industry colleagues lay out new tracks, seize new opportunities, and lay the foundation for a new pattern of high-quality development in the industry in the future.

6. Multi-party linkage marketing docking to jointly create shared communication value

One-stop product selection and docking to help brand performance growth. Experts visit exhibitions, broadcast live broadcasts, check in at booths in an immersive way, select high-quality products for fans, and talk to business owners. The China Players Association’s four exhibitions and social platforms such as Douyin, Xiaohongshu, Zhihu, and Sina Weibo are based on their own digital marketing advantages to allow good products to be seen and noticed.