2023 China Toy Association Four Exhibition Returns to Shanghai

The 21st CTE China Toys Exhibition, CLE China Licensing Exhibition, CKE China Baby Products Exhibition, CPE China Preschool Education Exhibition (hereinafter referred to as the China Toys Association) hosted by the China Toys and Baby Products Association (hereinafter referred to as the China Toy Association) It will be held at Shanghai New International Expo Center on October 17-19, 2023.

▋Essence: The differentiation of "Rainbow Gold Label" boutique products is highlighted
The China Toy Association led the organization of industry experts to collectively formulate the "comprehensive evaluation standard", with the guiding principle of safety higher than the national standard while taking into account the needs of consumers. After the third-party certification agency reviews the application materials of the participating certification companies and the test report issued by the testing agency After a comprehensive evaluation, certified products will be affixed with the "Rainbow Gold Label" to highlight products that meet higher standards, guide consumers to choose first, and drive continuous innovation and development of the industry.

This year's exhibition will exhibit baby strollers, child safety seats and other categories of "Rainbow Gold Label" products that meet higher standards, demonstrating the industry's new level of accelerating product quality upgrades.

▋Special: IP authorization, brand co-branding with distinctive features
Leveraging the well-known IP image has become an important way for industry companies to create distinctive products and achieve differentiation. This year's exhibition will continue to set up an IP authorized innovative product display area on the spot, gathering new authorized products with representative corporate characteristics of various categories.

▋NEW: One-stop overview of innovation trends
Since 2014, the China Toy Association has carried out the "Trend Product Display and Release" event every year to encourage industry companies to develop more products that adapt to market development and meet the needs of consumption upgrades, and display shortlisted products at the exhibition site.