Chenghai Toys is getting wider and wider on the road to sea

WLTOY Intelligence
Technology helps smart toys go global

The latest high-speed climbing car developed by Guangdong Weili Intelligent Co., Ltd. can realize functions such as shifting gears, accelerating forward, and turning. It is a major "weapon" for enterprises to develop foreign high-end professional player markets. Since its establishment more than ten years ago, the company has been committed to brand cultivation and research and development of digital and intelligent toy products, 80% of which are sold to foreign markets. For example, the annual sales volume of this small high-speed car in the US market has reached about 500,000 units, and the annual sales volume of four-axis aerial camera products has reached more than 200,000 units. At present, the annual sales of the enterprise have reached nearly 300 million yuan. All this stems from the company's strict control over product quality. In recent years, enterprises have applied digital software technology to products to meet consumers' personalized customization needs and improve the technological sense and competitiveness of products.
Li Weiqun, deputy general manager of Guangdong Weili Intelligent Technology Co., Ltd., said: "In terms of development, in addition to maintaining the original series of products, we will focus on developing high-end climbing vehicles for professional players this year. The ex-factory price of one is more than 1,000 yuan. In 2019, in addition to these traditional large supermarkets, we also focused on cross-border e-commerce platforms such as Amazon and eBay, and took the online route.”

Alpha Entertainment:
IP Empowers Chinese Brands to Go International

As the first animation company in China, Aofei Entertainment actively takes advantage of the strong innovation ability and large scale of China's animation and game industry, and further polishes the golden signboard of "Toy Capital" through international cooperation between industries, making Chinese brands famous all over the world. As of last year, Aofei Group has more than 30,000 intellectual property rights, and has applied for trademark protection in more than 160 countries and regions around the world. The export scope of Aofei Entertainment has covered more than 180 countries and regions. In the past two years, overseas and export revenue accounted for more than half of the company's revenue. Next, with the help of the lineup of high-quality partners established in the fields of content production, image authorization, product research and development, and channel cooperation, it will drive cross-border integration and further consolidate the company's core competitive advantage of "IP + cultural and creative industry chain operation".
Lu Xuanben, executive general manager of the production and manufacturing center of Aofei Entertainment Co., Ltd., said: "At present, Aofei has cooperated with more than 20 countries along the 'Belt and Road' in animation broadcasting, toy sales, IP authorization, international projects, etc. A series of cooperation. Aofei actively implements the strategy of "going out" to make Chinese brands famous all over the world. Exploring internationalization is one of the core strategies that the company has long adhered to. From content creativity, consumer product research and development, image authorization, distribution network, sales network , branches and other aspects have carried out an all-round international strategic layout. In the future, we will continue to create high-quality IP content around the "1+3" development strategy of "taking IP as the core content as the king" and high-quality, digital and internationalization to help High-quality development of the cultural industry."

Today, in Chenghai District, more and more toy companies, like Weili Intelligent and Aofei Entertainment, have embarked on the development path of brand first and winning by quality. The awareness of patents has been greatly enhanced, and the road to sea is getting wider and wider. In 2022, Chenghai District will have 51 certified high-tech enterprises, 18 provincial-level specialized and new small and medium-sized enterprises, 6 provincial-level enterprise technology centers, and 19 provincial-level engineering technology centers. In 2021, toy companies in the region will obtain 77,000 patent authorizations, a total of 63,000 valid registered trademarks, and 1,912 3C certifications. In addition, there are about 17,000 trade-oriented service units that provide services for Chenghai Toys to sell to the world. Guanhua Import and Export Trading Co., Ltd. has been a major general trade exporter in Shantou City in the past two years. In 2022, the general trade export volume of toys will be nearly 36 million US dollars, accounting for more than half of the company's annual general trade export volume.