The blockbuster new product "The Wandering Earth 2" debuted at the Shenzhen Toy Fair
Apr 17,2023 Dreamhouse
Lin Zezhe, the co-founder of Senbao Building Blocks, said: Since the release of "The Wandering Earth 2" on the first day of the Lunar New Year this year, word-of-mouth box office has doubled in just ten days. As the popularity of the movie continues, all walks of life are full of expectations for Senbao Building Blocks, which has reached a cooperation with "The Wandering Earth 1" and achieved good sales results. This time, Senbao Building Blocks is honored to cooperate with the Chinese sci-fi movie masterpiece "The Wandering Earth 2" after four years; the Senbao Building Blocks team has focused on R&D and production since last year. This new product will be included in Senbao's strong national heroic series, and several products are divided into different levels of craftsmanship, soul, fun and coolness. Around the core scene of the movie, immersive and consumers started the building block "Wandering Earth Project". It is hoped that consumers of different age groups can have different fun in this series of products.
Lin Zezhe revealed that follow-up Senbao will continue to launch other new products of Wandering Earth 2 in the third quarter, integrating excellent domestic sci-fi IP with domestic building blocks to create proud Chinese-made products.
In addition to the much-anticipated Wandering Earth 2, another popular series of Senbao "Building Block Flower House" also won the favor of many dealers at the exhibition site. This series is a major product launched by Senbao Building Blocks in 2021. It is still selling well in major sales channels and is deeply loved by consumers. In addition to the new upgrades in terms of packaging and color system, this year's building block flower shop also has new members such as succulents, potted plants, and teacup flowers.
At this year's Shenzhen Toy Fair, in addition to exhibiting the hot-selling products in the market such as the powerful series (military IP fist products), Jiji Hurricane series, and festival creative series, Senbao's new brands-Moonlight Society, AREA-X , Khakibao also gathered and unveiled a lot of popular new products, building Senbao's building block matrix in more dimensions.
Protecting the Chinese-style smile and building blocks that belong to the people have always been the unswerving development direction of Senbao. 2023 is an important moment for the 10th anniversary of the establishment of Senbao Building Blocks. This year, the vi of Senbao Building Blocks has undergone a new upgrade, deepening the core concept of China's smile on the original basis, setting it up in a flat, digital and youthful way, in the form of building blocks Tell the Chinese story better to the public. In addition to the visual changes of Huanxin, Senbao Building Blocks has also made new upgrades to various series of products. The clear product line covers more diversified and multi-themed styles: including the powerful series, Jiji Hurricane series, and creative series. , children's series of four sections; to meet the building needs of different age groups. A more comprehensive product matrix creates more small worlds with infinite possibilities.